|17-year-old Russian Andrey Retrovesky died when he accidentally fell from the roof of a nine-storey building in the city of Vologda.|
Selfie fatalities have become a serious problem in Russia, with at least 10 Russians killed and over 100 injured while taking selfies in the past year.
|A 21-year-old woman recently shot herself in the head while posing with a gun, and another teenager was electrocuted while taking a selfie on top of a train. A ninth grader died after falling from a fifth-floor fire escape, which he had climbed to take a selfie.|
Two men were also killed while holding a hand grenade with the pin pulled out for a selfie. The rise in selfies-related deaths forced Russia to launch a ‘Safe Selfie’ campaign, with the tagline: “even a million likes on social media are not worth your life”.